Amazon is Hiring

Content Marketing Manager

Amazon | Mumbai, Maharashtra

The Role’s Key Responsibilities Include:

We are looking for a forward-thinking, analytically minded marketing leader who is passionate about content to join our team.

Key job responsibilities:

  • Developing the content marketing prioritization calendar
  • Defining and monitoring business objectives linked to content marketing – by providing objective, data-driven marketing recommendations based on an in-depth understanding and analysis of content, customer and environmental information.
  • Being the champion for Content working closely with local content teams, 3rd party productions to develop strong marketing campaigns.
  • Manage agencies to develop and execute show marketing campaigns, providing creative direction and feedback to teams to ensure alignment with campaign goals and objectives
  • Collaborate with internal social and media teams to develop and execute marketing campaigns
  • Leading innovative thinking and scaled activation across content
  • Advocate for new initiatives or process improvements using customer research, hard data, and marketing & business metrics to derive insights and shape recommendations.
  • Monitor and report on the effectiveness of marketing campaigns including effective channel and creative strategy.
  • Content research and show pre-testing and designing a road map for consumer research opportunities
  • Developing a framework of content-led customer insights from all sources to funnel into the business.

Basic Qualifications

  • 3+ years of marketing experience
  • Experience using data and metrics to measure impact and determine improvements
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience using Microsoft Excel to manipulate and analyze data
  • MBA from Top B-School with at least 6-8 years work experience.
  • Proven track record in brand/ business planning for large consumer facing business. Additionally, digital business experience or content marketing experience will be an advantage.
  • Ability to assimilate relevant data sources and hone in on key insights that drive business recommendations.
  • Academic and practical experience with a wide array of new product, brand, advertising and customer satisfaction research methodologies
  • Entrepreneurial self-starter skilled at prioritizing and managing multiple project schedules and deadlines that run simultaneously.
  • Excellent project management skills
  • Demonstrated success in influencing cross-functional teams, stakeholders and leadership.
  • Exceptional persuasive written, verbal, and presentation communication and presentation skills with proven ability to build logical story flow.

Preferred Qualifications

  • Background in the entertainment (Film/TV) industry
  • Understanding of digital products, business and customer lifecycle dynamics
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