The Role’s Key Responsibilities Include:

We are looking for a forward-thinking, analytically minded marketing leader who is passionate about content to join our team.

Key job responsibilities:

• Developing the content marketing prioritization calendar
• Defining and monitoring business objectives linked to content marketing – by providing objective, data-driven marketing recommendations based on an in-depth understanding and analysis of content, customer and environmental information.
• Being the champion for Content working closely with local content teams, 3rd party productions to develop strong marketing campaigns.
• Manage agencies to develop and execute show marketing campaigns, providing creative direction and feedback to teams to ensure alignment with campaign goals and objectives
• Collaborate with internal social and media teams to develop and execute marketing campaigns
• Leading innovative thinking and scaled activation across content
• Advocate for new initiatives or process improvements using customer research, hard data, and marketing & business metrics to derive insights and shape recommendations.
• Monitor and report on the effectiveness of marketing campaigns including effective channel and creative strategy.
• Content research and show pre-testing and designing a road map for consumer research opportunities
• Developing a framework of content-led customer insights from all sources to funnel into the business.

Basic Qualifications

• 3+ years of marketing experience
• Experience using data and metrics to measure impact and determine improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience using Microsoft Excel to manipulate and analyze data
• MBA from Top B-School with at least 6-8 years work experience.
• Proven track record in brand/ business planning for large consumer facing business. Additionally, digital business experience or content marketing experience will be an advantage.
• Ability to assimilate relevant data sources and hone in on key insights that drive business recommendations.
• Academic and practical experience with a wide array of new product, brand, advertising and customer satisfaction research methodologies
• Entrepreneurial self-starter skilled at prioritizing and managing multiple project schedules and deadlines that run simultaneously.
• Excellent project management skills
• Demonstrated success in influencing cross-functional teams, stakeholders and leadership.
• Exceptional persuasive written, verbal, and presentation communication and presentation skills with proven ability to build logical story flow.

Preferred Qualifications

• Background in the entertainment (Film/TV) industry
• Understanding of digital products, business and customer lifecycle dynamics